http://www.youtube.com/watch?v=CKOKwjnXt8E&feature=PlayList&p=1EA2973D1B01257E&index=0&playnext=1
Never thought about Obama using the ageism card in his media ads. I supported him all the way to the victory, but now I can see clearly that "out of touch", "cannot use the computer" phrases are very inappropriate when speaking about an elderly person.
Another example I can make is osteoporosis medication, portraying an aging woman with her silhouette changing from straight to with crook on her back and a cane to support her walking. We associate this decease with somebody senior and hardly walking, which is not the case. Women get this decease from age 50 and with proper treatment and early diagnosis, women live ling a healthy lives.
Our stereotyping is in the way of seeing things clearly. Aging baby boomers formed a different kind of seniors. It is a very diverse group which did very well financially and changed our perception of old people. Instead of visiting your grandma and she is expecting you with a plate of cookies and warm milk, she may be involved in yoga class, or a planting class. Cooking is not her hobby anymore. More and more cruise lines cater to elderly as well. Alaska cruises, Caribbean cruises accommodate seniors with the nursing stuff present on board and flexible schedule.
Can you guys think of any other examples of ageism in media? Do you think seniors should be offended?
Never thought about Obama using the ageism card in his media ads. I supported him all the way to the victory, but now I can see clearly that "out of touch", "cannot use the computer" phrases are very inappropriate when speaking about an elderly person.
Another example I can make is osteoporosis medication, portraying an aging woman with her silhouette changing from straight to with crook on her back and a cane to support her walking. We associate this decease with somebody senior and hardly walking, which is not the case. Women get this decease from age 50 and with proper treatment and early diagnosis, women live ling a healthy lives.
Our stereotyping is in the way of seeing things clearly. Aging baby boomers formed a different kind of seniors. It is a very diverse group which did very well financially and changed our perception of old people. Instead of visiting your grandma and she is expecting you with a plate of cookies and warm milk, she may be involved in yoga class, or a planting class. Cooking is not her hobby anymore. More and more cruise lines cater to elderly as well. Alaska cruises, Caribbean cruises accommodate seniors with the nursing stuff present on board and flexible schedule.
Can you guys think of any other examples of ageism in media? Do you think seniors should be offended?
It's funny that you mentioned women with Osteoporosis, my mother has osteoporosis - she has had several fractures this year alone. But she looks just like me, just 30 years older, runs a large organization, and travels as often as possible: Tanzania 2 years ago, Ireland this year, etc, etc.
ReplyDeleteI see alot of ageism in the cosmetic industry - when they talk about helping women with wrinkles, they show a picture of a 30 year old woman! I think that maybe 20 or 30 years ago there were very different 65 year olds, but the baby boomers are changing the face of aging.